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Analytics / Audit

GA4 audit: are your conversions counted correctly?

Missing signups, duplicate purchases, or numbers that don’t match your records? I’ll trace one conversion path, check what Google Analytics 4 records, and show you what to fix.

Fixed quote after I review the tracking setup

Delivery date included in your quote

Request a GA4 audit

You might need this if…

You have a GA4 property and a specific action you need to measure, like a completed signup, contact inquiry, or purchase.

What you get.

  1. A check of one GA4 property and one agreed conversion path, from the action on your site to the event in Analytics.
  2. Evidence of what fires, when it fires, and whether it’s missing, duplicated, or recorded before the action succeeds.
  3. A review of the event name, relevant parameters, and whether it’s marked as a key event. I’ll note any gaps I can’t verify with the access available.
  4. A prioritized fix list with the expected behavior and how to retest it. I can quote implementation separately.

Example: when a form should count as a lead

In a test of 48web’s inquiry form, the accepted inquiry response contained one GA4 lead-event call. The call was absent on initial load, after a rejected submission, and when returning to the page. This was a local test with mail delivery disabled.

What I’d check next: This confirms the application trigger. The property check is separate: confirm GA4 receives the event and that the key-event setting matches how you want to count inquiries.

How I’ll do the work.

01

Pick what should count

Tell me which action matters and where the numbers don’t add up. I’ll confirm the path, access, price, and delivery date.

02

Follow the event

I’ll check what the site sends, compare failed and successful actions, and verify what reaches GA4 when access allows.

03

Get the fix list

I’ll show you what I confirmed, what I couldn’t verify, and how to fix and retest each finding.

Before I start

  • Read access to the GA4 property. If you use Google Tag Manager, share read access to the relevant container.
  • A safe way to complete the action, such as a test account or staging checkout, and a description of what should count as a conversion.

What this doesn’t include

  • This review covers the agreed property and conversion path. Additional properties, paths, and fixes are priced separately.
  • I won’t change tags, publish a Tag Manager container, or make a live purchase as part of the audit.
  • Historical data repair, dashboard builds, and consent or legal advice are outside this review.

Work with Andy.

I’m Andy Brudtkuhl. I run 48web in Iowa. You’ll work directly with me on the code and delivery. Agents help with parts of the work; I review what ships.

Explore the work

GA4 audit & conversion tracking review

Tell me about the job.

I’ll reply to confirm the conversion path, access needed, and a fixed price before we start.

A public URL is enough. I’ll arrange private access separately if the work needs it.

Which signup, inquiry, or purchase should GA4 count? Tell me what looks wrong and whether you use Google Tag Manager.

Please don’t send passwords, source code, or private security findings here. This note doesn’t book a start date or authorize testing. Privacy.

Services

What needs Attention?

I can review a problem, fix it in a sprint, or help with security work month to month.

See services and pricing hi@48web.com