Tapback: a little feedback, right where it belongs
A small reaction widget for collecting feedback inside an app or website.
Sometimes the useful question is small: was this page helpful?
Tapback puts reaction-based feedback on apps and websites. The public demo lets someone answer with an emoji rather than a written response. Its widget customizer shows the question and reactions together, and the embed example connects the widget to a source identifier.
A reaction is a small signal.
Try the widget. These reactions stay inside this demo.
Keep the question close to the experience
The interesting part is where the feedback happens. A reaction on a documentation page or a feature can give that particular interaction some context. A general contact form asks the person to explain where they were and what happened.
Tapback also presents a dashboard for reviewing reactions. That gives the project two sides: a small interaction for the visitor and a way for the site owner to look at what came back.
An emoji is a limited signal. It can tell you something deserves another look, but it cannot explain the whole problem. That limitation is worth keeping in mind when deciding what to ask.
