Google Analytics is an essential tool for anyone operating a website, regardless of the type of website it is. There are many ways to track web statistics out there but this is the best tool for the job – and it is free. Setting Google Analytics up is a cinch.
The benefits of running analytics software far outweigh the time it takes to setup and learn. By using software like this you can easily find out who is coming to your website, where they come from, and how they got there. This knowledge is essential in an effective web strategy.
Setting up Google Analytics is easy. Here are four easy steps to set up Google Analytics:
- Sign up for an account by clicking here to find out more information. Or go straight to signup
- Setup your first profile
- Copy and Paste a snippet of text provided in Google Analytics to your website
If you are using any popular CMS platforms such as WordPress, Drupal, Joomla or others there is an option to simply install a plugin rather than having to work in code. Following are instructions for various, popular content management systems.